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Robert Morrison,
ASA BV/IA

Partner and Firm Leader: Business Advisory Services Team

“Innovation distinguishes between a leader and a follower.” – Steve Jobs

Robert Morrison, former Managing Partner of Morrison Valuation & Forensic Services, LLC, merged with Rosenfield and Company, PLLC in January 2020. He has over 10 years of experience in private industry corporate accounting and finance and almost 30 years of experience providing valuation, forensic and litigation consulting services.

Robert has provided expert testimony regarding financial and accounting matters in federal and state courts and in arbitration proceedings. He has served as the court appointed Special Master, Independent Accountant, and Receiver; and in bankruptcy court as the court appointed Examiner, Chapter 11 Trustee, and specially appointed Chapter 7 Trustee. Appointments in federal court have included matters involving the U.S. Federal Trade Commission and the Securities and Exchange Commission. Robert is additionally trained as a Collaborative Family Law Professional.

He earned the Accredited Senior Appraiser designation in Business Valuation and the Intangible Asset appraisal specialty (BV/IA) from the American Society of Appraisers (ASA). He previously served as the International President, International Vice-President, and International Secretary/Treasurer of the ASA, as a member of the ASA’s Executive Committee, as Vice-Chairman and Chairman of the Business Valuation Committee of the ASA, and as a national instructor and course developer for the ASA. He also previously served as the Chairman of the Education Committee and Vice-Chairman, then Chairman of the Board of Directors of the International Institute of Business Valuers. Finally, Robert also previously served on the Steering Committee of the Valuation and the Forensic Accounting and Litigation Services Section of the Florida Institute of Certified Public Accountants (FICPA) where he served as Chairman during 2005-2006.